Julia Ladd

(857) 404-2279 | julialadd3@gmail.com |  LinkedIn  | Portfolio

​

PROFESSIONAL SUMMARY

 

Creative Marketing Professional & Content Producer with 3+ years of experience blending corporate strategy with high-end digital production. After building a foundational background in organizational strategy at W.B. Mason, I transitioned into the craft beverage industry to lead end-to-end visual storytelling. Currently at Mighty Squirrel Brewing Co., I manage photography, videography, and social media strategy, focusing on maintaining brand consistency through high-quality, authentic content.

​

PROFESSIONAL EXPERIENCE

 

Mighty Squirrel Brewing Company | Waltham, MA Marketing Associate | March 2024 – Present

• Content Production: Direct and execute all visual content, including professional product, food, and event photography for taproom and distribution channels.

• Videography: Film and edit social-first video content and event videography/recap videos to drive audience engagement and ticket sales.

• Social Media & PR: Oversee all social media channels and coordinate influencer invites for high-profile product launches.

• Brand Development: Aid in product development and conceptualization for new beer brands and visual identity launches.

• Paid Media: Manage paid advertising campaigns for taproom events and distribution releases, including the creation of promotional graphics.

• Communications: Manage and write the monthly brand newsletter to maintain direct consumer engagement.

• Event Management: Utilize Eventbrite for logistics and provide on-site management for large-scale taproom events.

​

W.B. Mason | Boston, MA Marketing Rotational Program | September 2023 – March 2024

• Produced original content for new items used across the company website, catalogs, and packaging.

• Devised and implemented digital strategies to organize new import acquisitions via Excel and PowerApps.

• Rotated through sales, customer service, and purchasing to gain a comprehensive B2B perspective.

• Educated the sales team on new import products to improve selling success.

​

Narragansett Brewing Company | Providence, RI Marketing Intern | June 2022 – August 2022

• Conceptualized and developed social media and blog posts to promote marketing campaigns.

• Constructed PR campaigns and delivered them to news outlets, journalists, and influencers.

• Conducted market research on targeted demographics for multiple active campaigns.

​

ADDITIONAL EXPERIENCE

 

Mary Ellen Maloney Real Estate | Social Media Manager | June 2023 – June 2025

• Generated organic social content and edited promotional videos to increase community engagement. 

 

TECHNICAL SKILLS

• Production: Product, Food, & Event Photography; Product, Food, Event Videography; Video Editing (Sony Alpha 7R, DJI RS 4, DJI Osmo Mobile, Adobe Premiere, Adobe Photoshop, Adobe Lightroom, CapCut).

• Design & Digital: Adobe Illustrator, WordPress, Klayvio, Canva.

• Marketing Tools: Meta Ads Manager, Eventbrite, PowerApps, Excel, Google Suite.

​

EDUCATION

 

Stonehill College | Easton, MA

Bachelor of Arts: Communication (Concentration: Media Studies & Digital Media Production)

• Minor: Business Administration | GPA: 3.50

• Awards: Lambda Pi Eta Honor Society, Honors Scholar, Dean’s List.